Vision Mission Policy


Our Vision to be recognized and maintain a position as one of the leading companies in the field of “Health & Beauty Care Commodities, Services & Practices” in the world, improving our expertise through innovative solutions, always aiming for safety comes first and operational excellence. Our Mission to meet and exceed our customers and stakeholders expectations & level best satisfaction.


Leader in global beauty: Build A unique portfolio of beauty and related brands, striving to surpass competitors in quality, innovation, and value, and elevating Green Farma’s image to become the world’s most trusted beauty company.

Women’s choice for buying: Become the shopping destination for women, providing a personal, high-tech experience that helps create lifelong customer relationships.

Premier direct-selling company: Expand Green Farma’s presence in direct selling, empowering women to achieve economic independence by offering a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Green Farma.

Most admired company: Deliver superior returns to shareholders by pursuing new growth opportunities while maintaining a commitment to be a responsible, ethical company and a global corporate citizen that is held as a model of success

Best place to work: Elevate the company’s leadership, including its high standards, respect for diversity, and commitment to helping associates achieve their highest potential in a positive work environment.


  • To provide individuals an opportunity to earn in support of their well-being and happiness.
  • To serve families throughout the world with products of the highest quality backed by a guarantee of satisfaction.
  • To render a service to customers that is outstanding in its helpfulness and courtesy.
  • To give full recognition to employees and representatives, on whose contributions Green Farma depends.
  • To share with others the rewards of growth and success.
  • To meet the obligations of corporate citizenship by contributing to the well-being of society and the environment in which it functions.
  • To maintain and cherish the friendly spirit of business.


Our Policy, we are fully committed to:  One Safety Comes First culture across the entire organization expecting all personals related to GREEN FARMA PAKISTAN (PVT) LTD., 

to demonstrate their commitment and lead by example, continuously promoting a safety culture;  Continuously focus our attention on the collective goal rather than on the implementation of individual functions; 

Control and minimise all identified risks to a level that is low as reasonably practicable thus creating a healthy and safe working environment for all employees;  Business continuity ensuring that adequate financial and human resources are made available in all our business operations including resources required to maintain our Product Supply Chain Management & Integrated Safety Management System; 

Recruitment and employment of qualified and competent staff , as well as, the arrangements of further training and career development, creating empowered, motivated, proud, competent and trained staff;  Teamwork as a valuable asset by recognising the strengths, competence and limitations of the people within a team and to take the best advantage of the attributes of each team member; 

Only operate our systems with senior officers who have the appropriate experience and training on the particular type of job;  Safe navigation of managed supply chain management in health & beauty care articles as the foremost objective for the safety of People, Environment, Assets and the protection of our Reputation;  Openly report our performance good or bad; 

Continuously look for ways to make it easier to do business with us;  Promoting honesty, integrity, transparency and high standards of business and personal ethics;  Enforcing disciplinary action on any employee found in breach of our social values & ethical Policies;  Being prepared and respond to potential emergency situations; We believe in:  Zero injuries;  Zero equipment damage;  Zero environment damage and consistent reduction of the group’s environmental impact; 

Zero negative feedback from customers;  Zero non-compliance to relevant industry legislations;  Zero tolerance to bureaucracy;  Zero tolerance to any form of bribery or corruption. We will achieve our Vision, Mission and Policy Statement by recognising those who contribute to improve our performance and through continual improvement in all areas of our activities.

GreenFarma Pakistan (Pvt) Ltd. was incorporated having clear cut ambitions to play an astonishing role in the field of pharmaceutical, personal & health care commodities, general & consumer products as well. We simply claim that, “Nature has created Beauty,  We  just  Explore it,  We Protect it”.

By keeping in view the base line principle, business methodology of our group it is strongly presumed that in the field of health, personal, beauty care & general, consumer commodities, the tradition of setting up the best norms of business practices & ethics will be demonstrated in this field too because we have compact ideas & vision to lead the peoples on the way to destination.

Nature has a special place in the heart of Green Farma. We were one of the first companies to develop products with ingredients sourced directly from nature.

Today, nature and ingredients from nature continue to play an important part in our product portfolio Developing great products means doing so in a responsible way.

We aim to have a positive impact on the communities in which we operate. We are committed to minimizing our impact on the environment. We are embracing ingredients, formulations as well as manufacturing and packaging systems that build in sustainability from the beginning.

To create a wide assortment for everyone and every occasion, we focus on nature, science, trends, well being and on launching new products. In short, we develop products to offer the latest beauty for everyone. Products inspired by the many dreams. We even made it a promise: Your Dreams, Our Inspiration.